B2B Marketing: Customer Journeys and Go-to-Market Strategy
Enhance the communication of your value proposition, while improving your marketing ROI, CX, and customer satisfaction.
4.27 (45 reviews)
186
students
1.5 hours
content
Jun 2021
last update
$54.99
regular price
What you will learn
Customer Journey and Benefits: Learn what constitutes a customer journey and why is it important to improve lead generation, win rate, and web optimization.
Go-to-Market Strategy: Develop impactful go-to-market strategies from customer journey discovery and insights.
Using Voice of the Customer (VOC) to Discover Customer Journeys: Get an interview and survey guide to uncover customer journey insights.
Metrics to Measure Go-to-Market Success: Use suitable metrics for every stage of the customer journey to evaluate go-to-market success.
Using Data Analytics to Uncover Journey Insights: Improve your lead conversion rates and make your lead qualification or lead screening more customer-friendly.
Optimal Marketing and Sales: Understand why seamless alignment of marketing and sales to customer journeys is critical for successful go-to-market strategies.
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4041108
udemy ID
5/11/2021
course created date
5/27/2021
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