B2B Marketing: Pricing Management for Revenue/Margin Growth
Transform your B2B Pricing Strategy from "Price" to "Value".
4.00 (11 reviews)
54
students
2 hours
content
Feb 2022
last update
$49.99
regular price
What you will learn
Value Based Pricing Strategy for a New Product: Use Value Quantification or Value Difference with competitive products for a successful pricing strategy.
Market Driven Pricing Strategy for a New Product: Deploy customer focused Price-Performance Analysis to effectively price an NPI and set it up for success.
Good-Better-Best Pricing: Respond to lower competitive prices without discounting your entire portfolio while attracting new customers.
Price Capture: Increase your gross and operating margins and mitigate the effects of inflation on cost of goods by increasing pricing just slightly.
Managing Impact of Foreign Exchange Rates: Manage your revenue, margin and volume by changing prices in local currencies to account for moving FOREX rates.
International Pricing Management: Get better operational control over international pricing. Factor in market dynamics, go-to-market costs, and exchange rates.
Pricing Implications of Sales Programs and Promos: Learn how to make your sales promos impactful. Use them sparingly but strategically to avoid margin loss..
Fixing Price Leakages: Identify price leakages and discounting and get sales and marketing management to partner together and act on them.
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udemy ID
3/4/2021
course created date
6/17/2021
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