Become a Brand Manager | practical guide for beginners
Learn theory and get the knowledge which all beginners need to have
4.15 (36 reviews)
105
students
2.5 hours
content
Aug 2023
last update
$49.99
regular price
What you will learn
Brand management, strategy and tactics
Managing 360 campaigns (including radio, TV)
Selecting the right media channels for brand communication
Brand identity - understanding rules, following brief, setting values and goals
Visual identity - understanding rules, following brief, setting values and goals
Market research - useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
Creating personas
Customer journey - discovering new development opportunities, understanding needs, thinking "out of the box"
Understanding peoples requirements
Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
Influencer marketing - choosing the group, cooperation, analysis
Referral programs - understanding mechanisms and possibilities
Real time marketing - strategy and tactics
Facebook groups - understanding advantages for the brand
SEO - understanding key differentiators
Radio campaigns - strategy and tactics
TV campaigns - strategy and tactics
Management - useful tools and functionalities
Visual consistency
How to write a perfect Brand Manager CV
Understanding the Brand Manager's role and duties
Screenshots
Related Topics
4800792
udemy ID
7/26/2022
course created date
8/6/2022
course indexed date
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