Behavioral Economics & Buyer Psychology- Choice Architecture
Sam Tatam will teach you how to present different alternatives and nudge customers to buy.
4.28 (9 reviews)
31
students
1.5 hours
content
Mar 2022
last update
$34.99
regular price
What you will learn
Understand is choice architecture, why it’s important, and get jaw-dropping examples of its power.
When we shop, we generally like everything to go as smoothly and as easily as possible. But sometimes a process that is too hassle-free can actually harm sales.
Salience might seem like a pretty straight-forward principle, but you’ll find that there’s more to making your product or service stand out.
You’ll learn how personalization, idiosyncratic fit, and salient feedback can help you gain a competitive advantage.
There is one more extra piece of content - a case study about habits creation presented by Matej Sucha - an expert in applying behavioral economics in business.
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udemy ID
3/3/2022
course created date
3/18/2022
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