Branding Your Business for Growth
Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!
4.17 (161 reviews)
1,771
students
2 hours
content
Sep 2019
last update
$29.99
regular price
What you will learn
How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth.
How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
How to identify, structure and express the reasons why buyers want a relationship with you & your business.
How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business.
How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint.
How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul.
How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business.
Screenshots
Related Topics
2464194
udemy ID
7/17/2019
course created date
9/27/2019
course indexed date
Bot
course submited by