Business Writing - Get Results - No Stress
Techniques to gain attention, build interest and get action from your business writing
4.51 (89 reviews)
2,816
students
1.5 hours
content
Oct 2016
last update
FREE
regular price
What you will learn
Plan the writing of the major types of written business communication
Be clear about why you are writing and the intended action or outcome
Write to meet the needs of the reader
Craft stand-out headlines which draw immediate attention
Focus on the 3 main logical and emotional drivers in a business case
Mirror the reader's language to maximise understanding
Appreciate the value of tools such as SPIN and SWOT in the planning stage
Use the AIDA model to gain attention, build interest and desire and get action
Write in Plain Language using the KISS model - keep it short and simple
Guide the eye through a message using white space, bold and indents
Research key words which will be found by search engines
Structure business proposals which sell on features and not just price
Build your reputation by producing clear and concise reports
Use executive summaries to begin complex documents
Make your presentations memorable and easy to follow
Deliver and receive feedback to improve without any offence
Eliminate the most common errors of grammar, spelling and punctuation
Get your point across first time every time
Eliminate stress by following simple rules
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955860
udemy ID
9/11/2016
course created date
11/22/2019
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