Communicating change with impact
A practical guide to making your change messages land, stick, and spark action
2
students
1 hour
content
Mar 2025
last update
$44.99
regular price
What you will learn
Explain the strategic importance of communication in change and why it’s a core change deliverable, not just a support function.
Adopt a human-centred mindset for change comms by shifting from broadcasting to meaning-making, logic to emotion, and telling to co-creating.
Identify and segment change audiences based on roles, needs, and impact level to ensure communication is relevant and resonant.
Address both functional and emotional needs in your messaging to build trust and reduce resistance.
Develop a clear, phased communication plan that aligns messages with audience, timing, channels, and senders for maximum impact.
Craft communication that cuts through noise by using hooks, human tone, and scannable design that earns attention.
Create emotionally engaging messages that connect with what people value, using empathy, tone, and storytelling.
Structure communication using layered messaging to ensure clarity without overload, tailoring detail to different audience needs.
Use visual tools and metaphors to simplify complex ideas and help people understand the change journey.
Measure communication effectiveness using practical signals of visibility, understanding, and behaviour change — and adapt based on what you learn.
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6538415
udemy ID
3/25/2025
course created date
4/3/2025
course indexed date
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