Consumer Behavior
Understanding the process consumers go through before they make a purchase
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1,329
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2 hours
content
Feb 2025
last update
$19.99
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What you will learn
When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
Understanding the definitions of consumer behavior
Understanding why do consumer behave in a certain way
Those factors that influence consumer's decision making
The decision-making influencers
Established models of consumer behavior
Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
Finding out different types of consumer decisions
Why and how do we react when a new product is launched?
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3276998
udemy ID
6/28/2020
course created date
7/6/2020
course indexed date
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