Consumer behavior, Consumer Intention & Consumer Attitude
Consumer behavior, Consumer Intention, Consumer Attitude, CRM, Consumer Research, Sales and Marketing, TPB
4.14 (69 reviews)
9,819
students
1 hour
content
Mar 2025
last update
$19.99
regular price
What you will learn
Understand the fundamental concepts and theories that shape consumer behavior.
Analyze the impact of consumer behavior on businesses and marketing strategies.
Explore the psychological and sociological influences on consumer choices.
Apply insights into these factors to predict and influence consumer behavior effectively.
Identify the stages of the consumer decision-making process.
Evaluate how marketing strategies can target consumers at each stage for better outcomes.
Examine how attitudes shape consumer preferences and choices.
Develop strategies to manage and change consumer attitudes in marketing contexts.
Investigate the link between consumer intentions and actual purchase behavior.
Design marketing campaigns to align with and influence consumer intentions.
Analyze current trends and issues in consumer behavior, such as digitalization and sustainability.
Apply consumer behavior insights to address real-world marketing challenges and opportunities.
Screenshots
5546992
udemy ID
9/8/2023
course created date
9/18/2023
course indexed date
Bot
course submited by