Conversion Tracking for Digital Marketing
A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns
4.17 (207 reviews)
3,168
students
3.5 hours
content
Feb 2023
last update
$59.99
regular price
What you will learn
Understand what UTM Parameters are & how to use them and track campaigns properly
Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
Learn how to track specific events like button clicks on your site rather then just page views and destination url's
Utilise current marketing budgets better with better tracking systems
Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
Learn about tracking for landing pages
Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
An in-depth look at call tracking and the advantages it brings
1710182
udemy ID
5/23/2018
course created date
11/22/2019
course indexed date
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