Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
4.37 (841 reviews)
Udemy
platform
English
language
Analytics & Automation
category
Start-Tech Academy
instructor
Marketing Analytics: Customer Value and Promotion Strategy
78,831
students
1.5 hours
content
Feb 2025
last update
$54.99
regular price

What you will learn

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

Incorporate the impact of discount rate and retention rate to calculate customer value

Run Monte-Carlo Simulation to model uncertainity in Market

Screenshots

Marketing Analytics: Customer Value and Promotion Strategy - Screenshot_01Marketing Analytics: Customer Value and Promotion Strategy - Screenshot_02Marketing Analytics: Customer Value and Promotion Strategy - Screenshot_03Marketing Analytics: Customer Value and Promotion Strategy - Screenshot_04
Related Topics
2444960
udemy ID
7/5/2019
course created date
10/18/2019
course indexed date
Bot
course submited by
Marketing Analytics: Customer Value and Promotion Strategy - Coupon | Comidoc