Digital and Social Media Marketing in Sports: The Essentials
Learn How Digital & Social Media is Used in Sports Marketing and by Sports Teams to Reach Audiences and Gain More Fans
4.24 (101 reviews)
464
students
4 hours
content
Sep 2022
last update
$44.99
regular price
What you will learn
What is search engine optimisation and why is it so important
How content marketing forms a large part of any digital marketing strategy
What is paid online advertising and how it can be used to promote brands
The basics of social media marketing
What is brand awareness
What is brand equity
What is positioning
How is branding to sports fans different from branding to regular consumers
What is market research and why it’s so important to a marketing plan
How to create user personas and for what purpose
All about metrics of digital marketing including how to set and track goals
How to take the components of digital marketing to create an actionable marketing plan
How social media can be utilised to build brand awareness
How social media can be used to build and measure engagement
All about distributing content on social media
Why is engagement such an important factor for marketing campaigns
How a brand can activate its marketing
How modern marketing teams use data to drive marketing strategy
Mobile optimisation and how it affects digital marketing
How voice searches are affecting digital marketing
How artificial intelligence can be used to create successful digital marketing strategies
Why brands are focusing more on creating personalised content and experiences for their consumers
How live streaming can be implemented into a digital marketing strategy
The use of augmented reality in marketing
The rise of eSports and how it offers opportunities to brands looking to align themselves with a new market
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3903048
udemy ID
3/10/2021
course created date
4/6/2021
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