Excel: Market Research Strategies
Master Excel for Market Research: Analytics, Trend Analysis, Forecasting and Consumer Behavior Insights
3.94 (28 reviews)
2,058
students
5 hours
content
Nov 2024
last update
$44.99
regular price
What you will learn
You will be able to describe the purpose and basic methods of market research in the context of marketing success.
You will be able to organize market research data using Excel spreadsheets efficiently.
You will be able to apply key Excel functions to analyze basic market research data.
You will be able to identify the objectives for market research studies and align them with business marketing strategies.
You will be able to collect market data using structured research methods.
You will be able to distinguish between qualitative and quantitative data in market research contexts.
You will be able to organize qualitative data using Excel tools for effective analysis.
You will be able to perform basic quantitative data analysis in Excel to glean market insights.
You will be able to clean market data in Excel, handling missing values and outliers for accurate analysis.
You will be able to use Excel functions to identify and analyze market trends over time.
You will be able to set up a competitor analysis framework in Excel and identify key competitors in the market.
You will be able to segment customers using Excel based on demographic and behavioral data.
You will be able to design and implement surveys in Excel for market research data collection.
You will be able to use Excel forecasting tools to estimate market demand for products or services.
You will be able to create effective charts and graphs in Excel to communicate market research findings.
You will be able to calculate and interpret correlations between market factors using Excel functions.
You will be able to perform simple regression analysis in Excel to derive predictive market insights.
You will be able to analyze consumer behavior data in Excel to understand purchase patterns and customer actions.
You will be able to use Excel for pricing analysis and optimization to determine competitive pricing strategies.
You will be able to conduct a SWOT analysis in Excel for effective competitor positioning and market analysis.
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udemy ID
10/4/2024
course created date
10/25/2024
course indexed date
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