Global Marketing Research and Analytics
Understand and conduct market research on a global scale
4.40 (466 reviews)
2,625
students
4 hours
content
Nov 2015
last update
$49.99
regular price
What you will learn
Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
Develop a systematic understanding of marketing research approaches and techniques.
Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).
Screenshots
551788
udemy ID
7/11/2015
course created date
4/11/2021
course indexed date
Bot
course submited by