Google BigQuery for Marketers and Agencies
Learn how to use SQL-powered queries in Google BigQuery to analyze marketing data and find meaningful insights.
4.63 (581 reviews)
2,966
students
3 hours
content
Sep 2024
last update
$64.99
regular price
What you will learn
Become a technical marketer who is savvy in both digital marketing and data analysis
Exploring eCommerce and CRM user-level data in Google Analytics 360 (Project #1)
Write advanced queries with UNNEST, STRUCT and ARRAY_AGG
Query multiple tables with different type of JOIN statements - INNER, LEFT and RIGHT
Aggregate data with SUM, COUNT, GROUP BY and create aliases with AS
Understand subqueries by using the WITH clause
Visualize BigQuery tables and queries in Google Data Studio (Project #2)
Identify high-value customers and activate insights in Google Ads
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udemy ID
1/13/2020
course created date
7/13/2020
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