Learn Google Tag Manager: Crash Course (2023 UPDATE)
Learn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience
4.40 (94 reviews)
1,650
students
3 hours
content
Feb 2023
last update
$59.99
regular price
What you will learn
Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers;
Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer;
Setup a GTM Account;
Create a Tag Container and deploy it onto a Website in order to start using GTM;
Create Tags, Triggers, Variables in Google Tag Manager;
Use Trigger Filters to Fire Tags only when specific conditions are satisfied;
Interact with the majority, if not all, the features provided by Google Tag Manager;
Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics;
Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data;
Manage Versioning and Rollback;
Use the Google Tag Manager Preview mode to test tags before publishing to production;
Create different environments to define a Tag deployment pipeline;
Master Advanced topics like HTML5 Video Tracking with Custom tags and variables;
Use recommended tools for Marketers, Analysts and Developers to monitor tags and debug tagging implementations
Related Topics
1731198
udemy ID
6/4/2018
course created date
3/31/2023
course indexed date
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