Hospitality and tourism marketing for beginners
Tourism and hotel marketing for beginners
4.18 (14 reviews)
46
students
3.5 hours
content
Jul 2023
last update
$19.99
regular price
What you will learn
The basic concepts of marketing
The basic concepts of marketing for hospitality
How to develop a marketing culture
What makes marketing different in the hospitality
What marketing is
The design of the hospitality product
The Ps in marketing
The Cs in marketing for hospitality
What is value for a guest
How to create customers and how to retain them
Trade offs for the guests
The marketing mix
The hospitality marketing mix
How to meet expectations
Product/service orientation
Selling orientation
Bottom-line orientation
Marketing orientation
The service environment
Chains versus boutique versus independent
Screenshots
5428118
udemy ID
7/6/2023
course created date
7/20/2023
course indexed date
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