Introduction to Luxury Brand Management
Fundamentals of Luxury Branding, Marketing Mix, Consumer Bahavior and Consumer Trends
4.34 (150 reviews)
461
students
3 hours
content
Nov 2021
last update
$44.99
regular price
What you will learn
Understand what is a luxury brand and how it is different from a mass brand
Know 5 types of luxury brands consumers
Define 7P of Marketing Mix and how luxury brands adapt to them
Name core trends influencing luxury industry and their consequences for luxury brands
Name core luxury brands in fashion, cosmetics and other industries
Give real-live examples from the luxury industry to all of the above points
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4361720
udemy ID
10/22/2021
course created date
11/21/2021
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