Introduction to Programmatic Advertising - Digital Marketing
Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
4.48 (2076 reviews)
12,337
students
1 hour
content
Oct 2024
last update
$69.99
regular price
What you will learn
Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
Learn from an industry expert
What is Programmatic Advertising & RTB (Real Time Bidding)?
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
An understanding of the complex way digital advertising companies work together
Join over 7,000 students in 130 countries who have taken these courses
Be able to clearly and confidently present ideas to clients and co-workers
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udemy ID
8/25/2018
course created date
11/21/2019
course indexed date
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