Learn Product Marketing: Go-To-Market Strategy with Projects
GTM strategy crash course: become an effective product marketing manager (PMM) with examples, templates and frameworks.
4.26 (204 reviews)
1,067
students
3.5 hours
content
May 2024
last update
$59.99
regular price
What you will learn
How to effectively execute a go-to-market strategy for a product launch as a product marketer
Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix
Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product
How to create powerful customer segmentations and customer personas
Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces
How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)
How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition
Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics
Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel
Learn how to partner with sales at each step of the marketing funnel and about common attribution models
Build a successful content marketing campaign and pricing strategy
Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)
Screenshots
5798392
udemy ID
2/1/2024
course created date
3/29/2024
course indexed date
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