Market Analytics: Become a Data-Driven Marketing Expert
Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.
4.17 (514 reviews)
3,841
students
2 hours
content
Feb 2021
last update
$44.99
regular price
What you will learn
Conduct market segmentation with 4 different techniques and find market segments for their product
Create surveys and use survey responses in market analysis
Set prices for products in the most profitable way using 11 pricing techniques
Make financial analysis with NPV and IRR models
Forecast sales predicting trends and seasonality effects
Use Microsoft Excel at professional level
Use IBM SPSS for automated market segmentation
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942516
udemy ID
8/27/2016
course created date
11/23/2019
course indexed date
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