Market Research: Tools for Informed Business Decisions
Unlock power of market research with comprehensive insights into its principles, methods, and real-world applications.
4.13 (23 reviews)
11,504
students
9 hours
content
Sep 2024
last update
$39.99
regular price
What you will learn
Fundamentals of Market Research: Understanding the basics of market research, including its definition, concept, and historical development.
Market Research Process: Learning about the step-by-step process involved in conducting market research, from defining information needs to report structure
Market Research Techniques: Exploring various methodologies and data sources used in market research, along with different types and applications.
Market Research Case Studies: Analyzing real-world case studies to gain practical insights into market research strategies, including company overviews
Application of Market Research: Understanding how market research is applied in different contexts, including customer segmentation, geo assessment profiling
Evaluation and Course Correction: Learning how to evaluate market research results, identify areas for course correction, and realize objectives effectively.
Data Analysis and Interpretation: Developing skills in data analysis, interpretation, and deriving actionable insights from market research findings.
Strategic Decision Making: Using market research insights to inform strategic decision-making processes within organizations, optimizing marketing strategies
Ethical Considerations: Understanding the ethical considerations and best practices involved in conducting market research and handling sensitive consumer data
Practical Application: Engaging in practical exercises, discussions, and assignments to apply theoretical knowledge to real-world scenarios
Related Topics
4775536
udemy ID
7/11/2022
course created date
7/12/2022
course indexed date
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