Marketing Communication | Integrated Marketing Communication
Promotional tools that can help you attract customers
4.49 (1251 reviews)
4,293
students
1 hour
content
Feb 2025
last update
$44.99
regular price
What you will learn
What is Communication?
What are the components of communication?
What are the Strategic Goals of a Marketing Communication?
What is Integrated Marketing Communication (IMC)?
What is a Promotion Mix?
Understanding Advertising
Understanding Sales Promotion
Understanding Public Relation
Understanding Direct & Digital Marketing
Understanding Personal Selling
How to decide on the budget of advertising?
Understanding Media Mix
Push vs Pull Strategies of promotion
Consumer Promotion vs Trade Promotion
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3528176
udemy ID
9/26/2020
course created date
10/18/2020
course indexed date
Angelcrc Seven
course submited by