Marketing Management 101: Essential Skills and Techniques
Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
3.93 (23 reviews)
6,190
students
2 hours
content
Sep 2023
last update
$19.99
regular price
What you will learn
Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.
Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.
Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.
Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.
Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.
Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.
Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.
Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization
Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.
International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.
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5403990
udemy ID
6/23/2023
course created date
6/28/2023
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