Marketing Management Mastery: Modern Approaches Unveiled
Revolutionize Your Marketing Approach: Mastering Strategies, Tactics, and Case Studies for Unparalleled Success
4.36 (62 reviews)
9,878
students
16 hours
content
Sep 2024
last update
$39.99
regular price
What you will learn
Course overview and vision. Introduction to the marketing universe. Definition of key concepts.
Historical overview of marketing practice and thought. Exploration of marketing orientation. Dominant schools of marketing thought.
Marketing Mix: Understanding the traditional and digital marketing mix. Importance of the marketing mix in strategy.
Marketing Environment: Introduction to the marketing environment. Analysis of micro and macro environments. Environmental scanning.
Marketing Research and Segmentation: In-depth exploration of marketing research. Comprehensive study of market segmentation. Strategies for selecting target
Marketing Planning: Importance of marketing planning. Step-by-step guide to creating a marketing plan.
Marketing Types: Overview of different marketing types. Understanding various marketing strategies.
Marketing Strategy: Crafting an effective marketing strategy. Strategic marketing concepts and their applications.
Marketing Plan: Introduction to the marketing plan. Setting objectives and situational analysis. Strategic elements: product, price, promotion, distribution
Business Re-Engineering Systems: Introduction to business re-engineering systems. Ethos overview and strategic evaluation. Methodologies, techniques
Marketing Case Studies: Real-world applications through case studies. Analysis of marketing initiatives, audits, and strategies. Evaluation, course correction
5466010
udemy ID
7/26/2023
course created date
7/29/2023
course indexed date
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