Content Marketing Masterclass: Power of Storytelling
Learn from an international award-winning marketing thought leader how to build a cumulative storytelling advantage
4.86 (125 reviews)
1,815
students
1 hour
content
Nov 2022
last update
$44.99
regular price
What you will learn
Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.
Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.
Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.
Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey
Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.
Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.
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3972296
udemy ID
4/10/2021
course created date
9/21/2024
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