Mastering Brand Management: Foundations to Global Strategies
Gain the skills to build, manage, and elevate brands, from understanding consumer behavior to mastering online branding
4.17 (3 reviews)
1,000
students
8.5 hours
content
Nov 2024
last update
$44.99
regular price
What you will learn
Students will gain a comprehensive understanding of brand management, from foundational concepts to advanced brand equity measurement.
They'll explore how to create, position, and manage brands effectively within various industries and digital landscapes.
The course covers essential topics, such as brand building and challenges, brand equity, consumer buying behavior, marketing communications
Through case studies, practical exercises, and real-world examples, students will also learn to develop and execute strategic branding initiatives
Learn positioning brands for long-term success, and leveraging digital platforms for e-branding.
By the end of the course, students will be able to apply brand management principles confidently to drive brand value and customer loyalty.
6272993
udemy ID
11/6/2024
course created date
11/8/2024
course indexed date
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