Media Planning & Strategy for Impactful Advertising Campaign
Master the art of media planning and explore diverse media channels for impactful advertising campaigns.
155
students
3 hours
content
Nov 2024
last update
$44.99
regular price
What you will learn
Understand Core Media Planning Concepts: Gain a deep understanding of the key principles and steps involved in media planning.
Develop Media Strategy Skills: Learn how to develop and implement media strategies that align with campaign objectives, considering factors such as timing.
Explore Various Forms of Media: Study the different types of media, including print (newspapers and magazines), broadcast (television and radio).
Measure and Evaluate Media Effectiveness: Understand how to measure audience reach, engagement, and the effectiveness of various media types.
Learn About Unconventional Media Channels: Explore unconventional media channels such as cinema advertising, sponsorships, merchandising.
Apply Media Planning Techniques: Use real-world case studies and examples to apply media planning and strategy concepts, designing campaigns.
Develop an Integrated Media Plan: Gain the ability to create comprehensive, integrated media plans that utilize a mix of traditional and modern media.
By the end of the course, students will be able to plan, execute, and optimize advertising campaigns across a wide variety of media channels.
6273195
udemy ID
11/6/2024
course created date
11/8/2024
course indexed date
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