New Product Development (NPD) -How the big brands do it
Practical guide to new product development process followed at large corporations today, by a professional Brand Manager
4.32 (115 reviews)
308
students
3.5 hours
content
Nov 2020
last update
$59.99
regular price
What you will learn
Students will learn the fundamentals of New Product Development as applied in industry with emphasis on understanding the link between consumer & business needs
How to evaluate, develop and launch a new product in any market? It covers all the steps to be followed upto the final launch.
This course will teach you the actual processes followed by marketing teams of successful brands
Why corporations and brands are so serious about innovation and NPD and how they go about it?
I have tried to explain concepts using actual industry examples, instead of theoretical ones used in text books.
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3006806
udemy ID
4/15/2020
course created date
5/14/2020
course indexed date
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