Product Management & Marketing: Personas
Building B2B personas for the enterprise - an introductory course
4.26 (533 reviews)
3,134
students
2 hours
content
Aug 2021
last update
$22.99
regular price
What you will learn
Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans.
Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business.
Expand your marketing experience as you build and hone your persona skills online and on your schedule.
Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes.
Discover how to collaborate with your colleagues as your work the persona exercise.
Earn the B2B persona certificate, showing your mastery of this important tool.
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101928
udemy ID
10/5/2013
course created date
6/12/2020
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