PPC 101: Intro to Google & Facebook Direct Response Ads
Why & how to use pay-per-click/direct response marketing with Google Adwords & Facebook advertising
4.26 (286 reviews)
11,016
students
1 hour
content
Dec 2021
last update
FREE
regular price
What you will learn
Why traditional "brand awareness" marketing is fundamentally flawed
Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries
Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads
Perform basic math calculations needed to conduct Google & Facebook PPC
Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC)
Calculate & explain Return on Investment (ROI)
Explain the role of a PPC/direct response campaign manager
Be able to find & hire PPC/direct response campaign managers or DIY
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1197192
udemy ID
4/28/2017
course created date
3/16/2020
course indexed date
Lee Jia Cheng
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