Mastering Product Analytics: A Guide for Product Managers
Leveraging Data Insights to Optimize Product Performance and User Experiences
4.36 (115 reviews)
7,595
students
11 hours
content
Jan 2025
last update
$19.99
regular price
What you will learn
Fundamentals of product analytics and its real-world applications.
Using tools like Mixpanel and Excel for actionable product insights.
Mastering AARRR and North Star Metrics to evaluate product success.
Optimizing revenue with metrics like CAC, LTV, and ARPU.
Applying data-driven techniques to identify growth opportunities.
Designing data-backed strategies to enhance user experience.
Understanding ethical considerations in data collection.
Mapping user journeys to identify key touchpoints and pain points.
Building effective onboarding strategies to improve activation rates.
Analyzing marketing funnels with TOFU, MOFU, and BOFU concepts.
Conducting A/B tests to optimize user acquisition campaigns.
Applying frameworks to measure and improve user retention.
Understanding stickiness metrics to gauge user engagement.
Exploring time-to-activation metrics and their impact on success.
Leveraging CAC-to-LTV ratio to measure business profitability.
Crafting personalized user onboarding experiences for better retention.
Utilizing Excel for advanced product analytics and visualization.
Breaking down and applying unit economics for marketplaces.
Measuring and improving conversion rates across user segments.
Conducting funnel analyses to enhance user acquisition strategies.
Evaluating channel attribution for more effective marketing efforts.
Calculating and interpreting key financial metrics in SaaS.
Using Mixpanel to analyze insights, funnels, and retention data.
Understanding customer satisfaction metrics like NPS and CES.
Linking analytics insights to strategic product decisions for growth.
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udemy ID
5/13/2023
course created date
5/24/2023
course indexed date
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