Product Marketing: GTM | Positioning | Demand Generation
Get hired or upskill as a Product Marketing Manager: Excel in GTM strategy, positioning, messaging, lead generation
3.87 (31 reviews)
112
students
2.5 hours
content
Mar 2025
last update
$44.99
regular price
What you will learn
Product Marketing vs Product Management
Product Marketing Fundamentals
Crafting Buyer Personas for Compelling Value Propositions
How to create powerful customer segmentations and customer personas
Learn how to build and launch high-impact product marketing launches for your company
Create high-converting content that aligns messaging with customer needs and values
How to plan Go-To-Market (GTM) Strategies and how to execute them for maximum
Planning and Budgeting, Conceptualizing Marketing Ideas
Sales Cycle Enablement
Product Marketing Metrics and tools
Internal stakeholder Marketing & Management
PMM Lifecycle Management
Lead and Demand Generation Techniques
Media Segregation and Routes to Reach Markets
Budget Fundamentals for Effective Marketing Plans
Stakeholder Management: Identifying, Prioritizing, and Checklist
Related Topics
4025988
udemy ID
5/4/2021
course created date
5/27/2021
course indexed date
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course submited by