Retail Management and Strategy: Nuts and Bolts of Retailing
Master the art of retail strategy and drive business to success with expert insights to the exotic world of Retailing
4.38 (24 reviews)
8,007
students
7 hours
content
Sep 2024
last update
$19.99
regular price
What you will learn
Retail Fundamentals and History: Understand the definition and evolution of retail, including key milestones that shaped the modern retail landscape.
Strategic Retail Management (SRM): Learn to develop and implement strategic retail plans that drive business growth, focusing on nurturing relationship
Situational Ethos Analysis (SEA): Analyze different retail formats—store-based, online, and non-store—and make informed decisions regarding retail strategy.
Customer Targeting and Intelligence Acquisition: Gain skills in identifying and classifying customer segments, building customer matrices, and leveraging data
Store Location Selection: Master methods for analyzing retail catchment areas and selecting optimal store locations to maximize business potential
Retail Business Management: Develop expertise in managing retail operations, with a focus on financial management, intellectual capital, and operation
Merchandise Management and Pricing: Learn how to create, execute, and manage merchandise plans, implement financial management techniques, and develop pricing
Customer Communication: Understand how to create a strong retail image, develop promotional strategies, and communicate effectively with customers
Retail Strategy Development: Learn how to integrate retail strategy with management systems to ensure business success, sustainability, and growth
Related Topics
4775698
udemy ID
7/11/2022
course created date
7/12/2022
course indexed date
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