Rural Marketing Strategies: From Concept to Implementation
Master rural marketing strategies from segmentation to implementation for effective penetration and sustainable growth.
4.41 (47 reviews)
6,757
students
13 hours
content
Mar 2024
last update
$19.99
regular price
What you will learn
Basic concepts and phases of rural marketing. Understanding the rural marketing model and its framework.
Differences between rural and urban markets and consumer behavior. Challenges and opportunities in rural marketing.
Introduction to rural market segmentation and its variables. Approaches and techniques for segmentation in rural markets.
Rural marketing research evolution, tools, and challenges. Understanding rural consumer behavior fundamentals and factors influencing it.
Analyzing the lifestyle and profile of rural consumers. Exploring rural consumption trends and patterns.
Rural marketing mix components, including product, price, place, and promotion. Introduction to new product development strategies tailored for rural markets.
Understanding the product life cycle and brand management in the rural market context. Exploring rural retailing strategies and opportunities.
Marketing strategies specific to the Indian rural market, including segmentation, competitive strategies, and distribution.
Rural marketing of fast-moving consumer goods (FMCGs), financial services, and agricultural inputs and produce.
Introduction to e-rural marketing and e-governance for rural India, including case examples.
Throughout the course, students will gain comprehensive insights into rural marketing concepts, strategies, and practices
Related Topics
4959134
udemy ID
11/3/2022
course created date
11/21/2022
course indexed date
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