Modern SEO - Safe, Effective Search Engine Optimization
Learn safe, "White Hat" SEO that works, and won't get your site penalised.
4.51 (696 reviews)
6,402
students
7 hours
content
Mar 2024
last update
$74.99
regular price
What you will learn
Understand the differences between SEO of a few years ago, and SEO today.
Why SEO has changed so much in so little time.
Why it is unwise to follow SEO advice you find online.
Know how to create the type of content that Google loves to rank high in the search engine.
Know how to find an unlimited supply of great content ideas.
Understand LSI and how to apply it for better SEO & search engine rankings.
Know that there are two types of keyword research and be able to carry them both out competently.
Know how to wring even more information out of keyword research tools.
Know how to find theme words and phrases for any topic using free tools.
Know the major SEO factors and how to optimize your pages correctly for these factors.
Know how to optimize each on-page SEO factor for maximum benefit.
Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
How to organize your site content for visitors and the search engines.
Know how to effectively link pages on the same site to boost rankings.
Understand site authority and what Google are trying to achieve with their algorithm.
How to boost your own site authority in the eyes of visitors, and the search engines.
Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
Know the importance of links in SEO, and how to get those "holy grail" white hat links.
Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
Know the best ways to build links to your site in a way that Google approves of.
Know which types of link building can cause problems and are therefore best avoided.
Understand brand mentions and why these are well worth getting as part of your SEO strategy.
Why some backlinks might just be for referral traffic.
Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.
Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.
Related Topics
417316
udemy ID
2/9/2015
course created date
8/7/2019
course indexed date
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