Sports Management: The Essentials Course
A Comprehensive Overview at How the Sports Industry Operates and the Challenges Facing the Modern Sports Industry Today
4.43 (763 reviews)
2,364
students
4.5 hours
content
Sep 2022
last update
$64.99
regular price
What you will learn
What sports management is
What are sports and how did they develop?
What is ethnography and how does it apply to sports?
What is consumer behaviour and how do sports relate to it?
The impact of sports on society
The values of sports and sport culture
How equality can be promoted through sports
How sports and psychology are linked
Why integrity and ethics are important in sports and sports management
Ethical issues in modern sport and the future of sports ethics
What is strategic management and how can it be applied to gain a competitive advantage?
The importance of analysis in strategic management
What is corporate social responsibility and do sports fans care about it?
How mega events and sports can be socially responsible
Links between sports and economics
What is financial doping and is it fair?
The costs of mega events and are they really worth it?
The importance of sports sponsorship
What is sports development and why it’s an important part of elite sport and communities
Issues facing sports development
How can a sports development program be improved?
What is sports marketing and who is the sports consumer?
What is the marketing mix?
How technology has helped shape sports for the fans, athletes and coaches
What technologies are being developed to change the future of sports
The media’s importance in the sports industry
Why financial management and financial reports are so important
Where sports financing comes from and the risk management that comes with it
The importance of data analytics in modern sport
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udemy ID
6/19/2020
course created date
7/24/2020
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