Insight Development Masterclass for Marketers & Researchers
Learn to develop actionable insights, no matter the industry, category or customers your brand / business is targeting.
4.31 (34 reviews)
154
students
2 hours
content
Feb 2023
last update
$39.99
regular price
What you will learn
What a customer / consumer / client insight is and why they are so important to brand success.
The reasons why you and others have struggled to action the consumer / customer insights you have developed in the past.
A simple 7-step process that practically guarantees that you will develop an actionable insight every time you use it for each of your brands.
Identify the exact category in which you’re competing from the customers' perspective. You may know your industry but your customers might see it differently.
Choosing your ideal target audience, the group that will be the most profitable.
How to recognise whether your current target customer group is too narrow or too wide and how to better define it.
The incredibly useful tools you need to select the most profitable segment to go after.
How to get to know your ideal customers as deeply as possible, and then create a detailed persona / avatar for them.
Where and how to get all the data and information you need about the market and your customers, to fill your knowledge gaps.
How to identify the most relevant need-state for your brand offer and then pinpoint all the different emotions you want to stimulate.
Getting support for insight development from every level and from every department. This makes actioning insights easy.
An invaluable way to identify whether or not what you have developed truly is an insight.
How to ensure that the insight you develop will resonate with your target audience and engage them so they take the action you desire.
How to identify actions from the consumer / customer insights you develop, that will result in the profitable growth of your business.
Screenshots
Related Topics
3463342
udemy ID
8/31/2020
course created date
3/25/2021
course indexed date
Bot
course submited by