Web Analytics: Techniques for Data-Driven Decision Making
Unlock the Power of Data. Learn Web Analytics Tools & Technologies including Google Analytics 4 for enhanced performance
4.50 (6 reviews)
2,300
students
2.5 hours
content
Jun 2024
last update
$19.99
regular price
What you will learn
Understand the fundamental concept of web analytics, its purpose, and its significance in the digital landscape
Learn the step-by-step process of web analytics, including data collection, data processing, analysis, and reporting
Explore the different categories of web analytics, such as descriptive, diagnostic, predictive, and prescriptive analytics
Gain knowledge about the most popular tools in web analytics, including Google Analytics, Adobe Analytics, and others
Learn why web analytics is crucial for businesses, including its role in improving website performance, enhancing user experience, and driving business growth
Become familiar with essential web analytics terminology and metrics, such as sessions, users, bounce rate, conversion rate, and more
Learn various strategies to effectively use web analytics data for decision-making and strategy formulation.
Explore best practices for leveraging insights to improve website performance and achieve business objectives
Get introduced to the basic concepts and features of Google Analytics
Learn about the standard terms and metrics used in Google Analytics, such as pageviews, average session duration, and goal completions
Understand the structure and components of Google Analytics, including properties, views, and accounts
Learn how data is organized and reported in Google Analytics
Observe a live demonstration of Google Analytics in action
Take a deep-dive into how to navigate the GA4 interface, set up tracking, create reports, and analyze data in real-time
Learn how to apply theoretical knowledge to practical scenarios, reinforcing their understanding of how to use Google Analytics for web analytics purposes
5992954
udemy ID
5/27/2024
course created date
6/2/2024
course indexed date
Angelcrc Seven
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